{"id":12654,"date":"2024-03-21T12:59:21","date_gmt":"2024-03-21T11:59:21","guid":{"rendered":"https:\/\/www.marketinet.com\/agencia-usabilidad-web\/"},"modified":"2025-10-15T09:24:12","modified_gmt":"2025-10-15T07:24:12","slug":"web-usability-agency","status":"publish","type":"page","link":"https:\/\/www.marketinet.com\/en\/web-usability-agency\/","title":{"rendered":"[SERVICIOS – EN] Usabilidad Web"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”S22_Header_interna ” _builder_version=”4.25.2″ _module_preset=”default” background_image=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/ux.jpg” background_position=”top_right” background_last_edited=”on|phone” background_image_phone=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/ux_movil.png” background_enable_image_phone=”on” custom_css_main_element=”min-height:350px;||display: flex;|| flex-direction: column;|| height: 100%;|| justify-content: center;||” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.24.0″ _module_preset=”default” width=”100%” custom_margin=”0px||20px||false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”|600|||||||” text_text_color=”#FFFFFF” text_font_size=”36px” text_line_height=”1.2em” header_font=”|700|||||||” header_text_align=”left” header_text_color=”#FFFFFF” header_font_size=”50px” header_line_height=”1.2em” text_font_size_tablet=”36px” text_font_size_phone=”23px” text_font_size_last_edited=”on|tablet” header_font_size_tablet=”50px” header_font_size_phone=”37px” header_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Usability and Web Optimization<\/span><\/h1>\n

Improve the web experience for your users<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Cita_central ” _builder_version=”4.23.1″ _module_preset=”default” custom_margin=”60px||60px||false|false” custom_padding=”0px||0px||false|false” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_font=”Raleway|700|||||||” text_text_color=”#000000″ text_font_size=”22px” text_line_height=”1.1em” text_orientation=”center” global_colors_info=”{}”]<\/p>\n

At MarketiNet, we are focused on developing solutions that generate a positive experience for your users. We create, design, and modify websites and applications to make them intuitive, user-friendly, search engine optimized, aesthetically appealing, and, most importantly, tailored to meet your objectives and expectations.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

UX Reports and Audits Service<\/h2>\n

[\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

The work of our specialists always begins with a thorough investigation<\/strong> of the analysis of the elements we start with, the study of user needs, and the observation of the environment and universe in which we position ourselves. Based on this data, we conduct quantitative and qualitative analysis supported by specific tools to draw conclusions, solutions, and improvement proposals that are implementable. Our team conducts the following studies and reports:<\/p>\n

 <\/p>\n

    \n
  • UX Audits<\/strong> (Heuristic and Usability Analysis)<\/li>\n
  • WPO Audits<\/strong> (Web Performance Optimization)<\/li>\n
  • CRO Reports<\/strong> (Conversion Rate Optimization)<\/li>\n
  • Optimization Studies<\/strong> (Analytics, SEO, and Usability)<\/li>\n
  • Implementation and Automated Analysis Reports<\/strong> (Hotjar)<\/li>\n
  • Creation of Customer Journeys<\/strong><\/li>\n
  • Benchmarking<\/strong><\/li>\n<\/ul>\n

    [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/Usabilidad-1.png” title_text=”Usabilidad 1″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/usabilidad-2.png” title_text=”usabilidad 2″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.25.1″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

    UX Design Service<\/h2>\n

    [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

    Our UX department<\/strong> works closely with our designers to create usable and appealing structures, sketches, and designs that benefit both the user experience and the positioning of your development. In this process, the following tasks are carried out:<\/p>\n

     <\/p>\n

      \n
    • Definition of information architecture and navigation architecture<\/strong><\/li>\n
    • Generation of templates and wireframes<\/strong><\/li>\n
    • Creation of navigable and testable prototypes<\/strong><\/li>\n<\/ul>\n

      [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Imagen_texto_destacado_bullet ” _builder_version=”4.23.1″ _module_preset=”default” custom_padding=”50px||50px||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.23.1″ _module_preset=”default” width=”90%” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display: flex;||flex-direction:column;||justify-content: center” global_colors_info=”{}”][et_pb_text admin_label=”Titulo deco” _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_font_size=”38px” header_2_letter_spacing=”-2.5px” header_2_line_height=”1.1em” custom_margin=”35px||35px||false|false” header_2_font_size_tablet=”38px” header_2_font_size_phone=”28px” header_2_font_size_last_edited=”on|phone” custom_css_before=” background: #f39322;|| content: %22 %22;|| height: 6px;|| left: 0;|| position: absolute;|| top: -10px;|| width: 125px;” custom_css_main_element=”position:relative” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      Testing Service<\/h2>\n

      [\/et_pb_text][et_pb_text _builder_version=”4.24.0″ _module_preset=”default” text_text_color=”#000000″ text_font_size=”18px” custom_css_free_form=”.orange-bullets{ margin: 20px 0 10px;font-weight: 400;font-size: 16px;line-height: 23px;color: #000000;list-style: none;}||.orange-bullets li{position: relative; padding: 0 0 0 20px;list-style:none;}||.orange-bullets li:before{content:%22%22;width:12px; height:12px; background:#F39322; position: absolute; top: 6px; left:0; border-radius:50% }||” global_colors_info=”{}”]<\/p>\n

      In usability, it is important to test and measure the results in order to validate<\/strong> digital products, make improvements, or pivot and make adjustments during the design phase. At MarketiNet, we apply different techniques and types of tests<\/strong> to carry out these processes:<\/p>\n

       <\/p>\n

        \n
      • Satisfaction surveys<\/strong><\/li>\n
      • A\/B testing<\/strong><\/li>\n
      • In-situ navigation testing<\/strong><\/li>\n
      • Remote navigation testing<\/strong><\/li>\n
      • Focus groups<\/strong><\/li>\n
      • 5-second testing or first-click testing<\/strong><\/li>\n<\/ul>\n

        [\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.23.1″ _module_preset=”default” custom_css_main_element=”display:flex;||flex-direction: column;||justify-content: center;” global_colors_info=”{}”][et_pb_image src=”https:\/\/www.marketinet.com\/wp-content\/uploads\/2024\/01\/Usabilidad-3.png” title_text=”Usabilidad 3″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Title_deco” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.1em” custom_margin=”60px||60px||false|false” custom_css_before=” content: %22 %22;|| background: #f39322;|| width: 125px;|| height: 6px;|| position: absolute;|| left: 0;|| top: -10px;” custom_css_main_element=” position: relative;” global_colors_info=”{}”]<\/p>\n

        Tools we work with<\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Modulo_HERRAMIENTAS ” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_de_mach_archive_loop post_type_choose=”herramientas” loop_layout=”23606″ is_main_loop=”off” include_cats=”usabilidad” include_sticky_posts=”off” grid_layout=”masonry” custom_gutter_width=”on” gutter_row_gap=”30px” gutter_row_column=”35px” button_alignment=”center” show_content=”none” module_class=”custom-herramientas” _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_de_mach_archive_loop][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Title_deco” _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.25.1″ _module_preset=”default” header_2_font=”Raleway||||||||” header_2_text_align=”left” header_2_text_color=”#000000″ header_2_font_size=”38px” header_2_letter_spacing=”-0.02em” header_2_line_height=”1.1em” custom_margin=”60px||60px||false|false” hover_enabled=”0″ custom_css_before=” content: %22 %22;|| background: #f39322;|| width: 125px;|| height: 6px;|| position: absolute;|| left: 0;|| top: -10px;” custom_css_main_element=” position: relative;” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

        Companies that TRUST US<\/strong><\/h2>\n

        [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.4″ _module_preset=”default” custom_padding=”||50px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_code _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]

        \n
        \n \"Camara <\/div>\n
        \n \"Sanitas\" <\/div>\n
        \n \"Carrefour\" <\/div>\n
        \n \"Fundaci\u00f3n <\/div>\n
        \n \"WatchGuard\" <\/div>\n
        \n \"V\u00eda <\/div>\n
        \n \"MAKRO\" <\/div>\n
        \n \"La <\/div>\n
        \n \"Ebro\" <\/div>\n
        \n \"Aegon\" <\/div>\n
        \n \"Cl\u00ednica <\/div>\n
        \n \"ROCHE\" <\/div>\n <\/div>\n [\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”S22_Clientes_home” _builder_version=”4.27.4″ _module_preset=”default” hover_enabled=”0″ saved_tabs=”all” global_colors_info=”{}” disabled_on=”on|on|on” disabled=”on” sticky_enabled=”0″][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_de_mach_archive_loop post_type_choose=”clientes” loop_layout=”22797″ grid_layout=”masonry” module_class=”clientes slider” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″][\/et_pb_de_mach_archive_loop][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.24.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_code _builder_version=”4.27.0″ _module_preset=”default” global_colors_info=”{}”]<\/p>\n