The Digital Marketing Lab | SF Account Engagement Pardot

Every company, regardless of its size or industry, considers the organisation of events as an essential strategy, whether in online format through webinars or face-to-face. The main objective here is to attract as many customers or potential customers as possible, thus providing the opportunity to interact and build solid relationships.

Many professionals turn to the well-known GPT Chat to complement their work and become more efficient in their tasks, as these types of Artificial Intelligence (AI) technologies are meant to help us, not replace us.

Pardot Account Engagement allows you to track and evaluate prospects' engagement with the content and campaigns you're launching, but when a company has diverse product and service differentiation, it can be challenging to pinpoint exactly what interests the user. With scoring categories, we solve that problem.

Email marketing has become a fundamental strategy for many companies in the world of digital marketing. The ability to send direct, personalized messages to potential and existing customers has proven to be highly effective in generating leads and fostering customer loyalty. However, sending an email without prior verification can be risky, as there could be errors that affect the recipients' perception of the message.

Google Ads is a marketing channel that can generate a large number of opportunities or quickly consume a company's budget. Marketers and business owners fear wasting money on digital media ads. Even though you can get many conversions, proving the quality of those leads is another challenge.

Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.

Once we set up a field in MCAE/Pardot and sync it with Salesforce, there are a number of aspects to take into account and not all of them are as obvious as they seem.

Some important aspects to take into account when “mapping” the fields between SF and Marketing Cloud Account Engagement - Pardot:

Double opt-in is a process that serves to verify the consent of new contacts who subscribe to a list to receive communications via email, whether informative or commercial. So here we are going to explain how to create it using Pardot.

Keep reading for all the details!

When we start organizing ACCOUNT ENGAGEMENT MCAE/PARDOT for our clients, usually a question arises: whether to use one form for all Pardot marketing resources or instead duplicate the form for each new piece of content.

We are always looking for ways to streamline processes and therefore reduce the number of forms; but you have to weigh the pros and cons of each of the options, so that we find out what is the best solution for each instance of Pardot.

Here are some interesting things that will help you when analyzing and controlling your marketing strategy with Pardot. Specifically, we'll look at setting up Google Analytics events and goals in Pardot.