When we talk about email marketing reports, we usually think of the reports that we normally obtain in the different sending tools for each of the emails that we launch with the most common metrics or KPIs: openings, click-through, etc.
In Mailchimp we can find audience and campaign reports, and also others with somewhat more specific data, although not all of them are available for all plans. In this article, we are going to review the most common ones and what data we can obtain in each case.
Topic: eMail Marketing