What is the Salesforce Marketing Cloud contact model?

Santiago Tabuenca. Sep 29, 2022 12:42:23 PM

Since Marketing Cloud is a platform where you have several possibilities to contact a user, it is essential to have traceability if you send an email, an SMS or a push, not to mention if you use Social Studio and more media that will be added in the future. In this article we will see what is the contact model in Salesforce Marketing Cloud.

Topic: SF Marketing Cloud

What data is important for Marketing Cloud and your business?

Santiago Tabuenca. Sep 8, 2022 10:55:19 AM

Sometimes "greed breaks the bag", it could not be said better. Here, the capacity of synthesis is a good advisor and less is more. And it is often enough with segmented information about your user, instead of the complete detail of all the information, although let's take it in parts. In this article, we will see what data is important for Marketing Cloud.

Topic: SF Marketing Cloud

Aspects of Salesforce CRM and Marketing Cloud synchronization

Santiago Tabuenca. Aug 24, 2022 2:31:04 PM

There are different aspects of synchronizing Salesforce CRM and Marketing Cloud. One clear aspect is the advantage of having your CRM data linked to the Marketing Cloud, and even more so if you are joining other areas of the Salesforce Cloud. All that information and clouds enrich each other in order to generate a unique user experience.

Topic: SF Marketing Cloud

Understanding contacts in Marketing Cloud and its relationships

Santiago Tabuenca. Jul 4, 2022 12:29:38 PM

Multichannel is already something natural in almost all companies when it comes to communicating with their leads or customers. We receive emails, push communications, SMS, etc. It is already little postal correspondence that we receive. In this article we are going to try to understand the contacts in Marketing Cloud and its relationships.

Topic: SF Marketing Cloud

Data Designer: Designing our data structure in Marketing Cloud

Santiago Tabuenca. Jun 28, 2022 10:38:29 AM

Now that we are clearer about what data we will have in Marketing Cloud (synchronized data, additional auxiliary tables, etc.), it is important to design the information we want to have structured and use it for single sends, journeys, etc. in Contact Builder. For this we will use DATA DESIGNER.

Topic: SF Marketing Cloud