Pardot Preference Center: Good practices to consider

Published by Santiago Tabuenca. October 22, 2021

Today, an email marketing strategy is no longer conceived without allowing the user to choose what they want to be informed of. And if it is conceived in another way, the results you will get will not be as expected. It is very common that clients want to send emails to their entire database, because it is "free" and they think it will be effective, instead of sending that information to a restricted list, what is definitely more effective. In this article we tell you the best practices of the Pardot Preference Center

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Topic: Salesforce Pardot

Pardot Marketing data sharing: Synchronization of Salesforce CRM to Pardot.

Published by Santiago Tabuenca. October 14, 2021

If you want to activate automatic synchronization from Salesforce CRM to Pardot and you have the problem of having many records in your CRM (or you have many others that you have no desire to have in Pardot), I tell you that I have good news and bad news.Which one do you want me to start with?

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Topic: Salesforce Pardot

Synchronization between Pardot and Salesforce errors

Published by Santiago Tabuenca. September 23, 2021

In some previous articles, we saw how Pardot and Salesforce CRM synchronization works. Pardot Sync has an area where you can monitor if you are experiencing synchronization between Pardot and Salesforce errors once you had set it up and activated it. In this article, we will see how to avoid and correct these errors.

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Topic: Salesforce Pardot

Tips before Pardot-Salesforce sync

Published by Santiago Tabuenca. June 11, 2021

In previous articles, we commented on how the synchronization of Pardot and Salesforce CRM works, which is one of the most complex parts to understand. Here are some tips prior to synchronizing Pardot - Salesforce.

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Topic: Salesforce Pardot

How Pardot and Salesforce sync works

Published by Santiago Tabuenca. May 27, 2021

The synchronization of Pardot with SalesForce is a complex area, which usually is difficult to understand for many people in the marketing divisions, whom after all are the main users of Pardot.

In this article, we are going to explain its basic functionality, which is important for you to understand

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Topic: Salesforce Pardot

The Pardot setting "Allow Multiple Prospects with the Same Email Adress"

Published by Santiago Tabuenca. September 24, 2020

For years now, Pardot has changed the configuration of this tool for unique prospect identification. This is logical, SalesForce bought Pardot as the typical Inbound or Automation B2B tool and at that time they had the email data as the only field. However, the logical next step was its increasingly integration with SalesForce CRM and that is when the well-known CRM ID appeared as unique data. 

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Topic: Salesforce Pardot

Automation Rules in Pardot

Published by Santiago Tabuenca. September 17, 2020

We have presented in a previous article the range of automation possibilities that Pardot has, now we are going to talk about one of the most versatile tools it has, the Automation Rules, a system in which you define some entry criteria for trigger an action or several consecutively. The system waits for each user to trigger the automation rule and executes the actions at the user level (these rules can be unique or repetitive). 

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Topic: Salesforce Pardot

Pardot Automation Tools: All you need to know

Published by Santiago Tabuenca. September 10, 2020

Pardot is a Salesforce Inbound and Automation Marketing system especially aimed at the B2B environment. When SalesForce acquired this tool, it still had a long way to go and, mainly regarding the integration with the SalesForce ecosystem, in order to become a perfect tool for customer acquisition and conversion strategies.

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Topic: Salesforce Pardot

Landing pages of Pardot VS Lead Gen Forms of LinkedIn Ads

Published by Antonio Jordana. July 27, 2020

For some years we have been designing and executing for some of our B2B customers Pardot campaigns with lead generation forms or Lead Gen Forms offered by some social networks. In today's article, we will delve into the use of those campaigns on the LinkedIn Ads platform and offer some recommendations that will allow us to decide when you should take users to a Pardot landing page and when to a LinkedIn Ads Lead Gen Form. 

 

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Topic: Content y Redes Sociales, Salesforce Pardot

How to create a multi-language preference center in Pardot

Published by Santiago Tabuenca. July 13, 2020

In this article we are going to explain how you can create a multi-language preference center in Pardot. This is a common theme, but little has been written about it. This kind of strategies simplifies management for companies or organizations that have a multinational activity, avoiding the need to create preference centers and their corresponding links.

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Topic: Salesforce Pardot