For Takeda, it is important to maintain personalised and timely communication with each of the doctors they communicate with. Through various automated email campaigns, they promote product news, invitations to events and relevant information, thus boosting their loyalty.
As a Salesforce Consulting Partner agency we have experienced and certified Email Specialist and Salesforce Consultant professionals. We focus on providing a continued support service to Takeda with the main objective of maximising results and exploiting the full potential of the Marketing Cloud together with Salesforce Veeva CRM.
Our services cover the following tasks:
- Cloud Marketing Consulting:
Operability, improvement proposals and advising.
- Subscriber management:
Updating, uploading and creation of new data extensions, administration of opt-outs and unsubscribes.
- Material development:
We work on the design and layout of both emails and Cloud Pages.
- AMPSCRIPT and SSJS programming:
Email configuration with AMPSCRIPT programming, specific to Marketing Cloud, to personalise communications as much as possible.
Programming in SSJS for dashboard development and direct operations with Marketing Cloud, as well as Script Activities.
- Journeys configuration:
Database setup and segmentation, configuration of journey steps, testing and shipment scheduling.
- Automation Studio processes
It allows us to execute processes for data management such as queries or importing data.
- Tracking and optimisation:
Dashboard development, reporting and analysis of results.