Santiago Tabuenca

Socio consultor en MarketiNet.

Recent posts

Automation Rules in Pardot

Published by Santiago Tabuenca el Sep 17, 2020 1:33:15 PM

We have presented in a previous article the range of automation possibilities that Pardot has, now we are going to talk about one of the most versatile tools it has, the Automation Rules, a system in which you define some entry criteria for trigger an action or several consecutively. The system waits for each user to trigger the automation rule and executes the actions at the user level (these rules can be unique or repetitive). 

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Topic: Salesforce Pardot

Pardot Automation Tools: All you need to know

Published by Santiago Tabuenca el Sep 10, 2020 1:40:23 PM

Pardot is a Salesforce Inbound and Automation Marketing system especially aimed at the B2B environment. When SalesForce acquired this tool, it still had a long way to go and, mainly regarding the integration with the SalesForce ecosystem, in order to become a perfect tool for customer acquisition and conversion strategies.

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Topic: Salesforce Pardot

How to create a multi-language preference center in Pardot

Published by Santiago Tabuenca el Jul 13, 2020 11:34:54 AM

In this article we are going to explain how you can create a multi-language preference center in Pardot. This is a common theme, but little has been written about it. This kind of strategies simplifies management for companies or organizations that have a multinational activity, avoiding the need to create preference centers and their corresponding links.

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Topic: Salesforce Pardot