In this article, we will guide you through the process of assigning the necessary access to a user in Salesforce to manage marketing configuration, specifically on the Marketing Cloud Account Engagement/Pardot platform. Proper configuration will allow the user to manage the Pardot engagement account without limitations. Here is a detailed breakdown of the steps to follow: 

This project started with a very clear brief, to migrate our client's marketing automation system from a high-cost platform to another platform that would provide them with the same value and reduce the cost. The consultancy service started with an analysis of their entire database and the creation of a migration plan.

Setting up the tracker domain in Pardot allows users to customize the URLs of items used in Pardot campaigns, avoiding using the go.pardot.com domain.

In Salesforce Marketing Cloud, CloudPageURL is an essential function that allows you to set your CloudPages as destinations.

Once we set up a field in MCAE/Pardot and sync it with Salesforce, there are a number of aspects to take into account and not all of them are as obvious as they seem.

Some important aspects to take into account when “mapping” the fields between SF and Marketing Cloud Account Engagement - Pardot:

None of what we've discussed so far about using SQL QUERY instead of filtered Data Extensions would make sense, if you didn't want to get the most out of it by joining tables. In Marketing Cloud you can join your Data Extensions with others through relationships. In addition, you have the DataViews (very interesting information for segmentation) and even new tables generated by Einstein.

In the world of digital marketing, message personalization is key to engaging your audience and creating meaningful interactions. Salesforce Marketing Cloud is a platform that allows marketing professionals to create and send highly personalized messages,

AMPscript is a scripting language used in Salesforce Marketing Cloud to personalize and enhance marketing communications, such as emails and text messages. Functions in AMPscript are code blocks that perform specific tasks, such as data manipulation, mathematical calculations, and text formatting. Below, we will explore the general structure of an AMPscript function, different types of functions, and examples of some key functions.

Enhance your marketing strategy with the powerful conditional logic capabilities in AMPscript! In this article, I'll guide you through the fundamentals of conditional logic using the IF, IIF, and FOR NEXT functions in your Salesforce Marketing Cloud account (formerly known as Pardot). Even if you don't have programming experience, you'll be able to leverage these tools to increase engagement and enhance your marketing campaigns.

Can you imagine sending emails and SMS messages that feel like individual and unique conversations? With AMPscript, a scripting tool exclusive to Salesforce Marketing Cloud, this vision becomes a reality. AMPscript allows you to personalize your digital communications precisely and meaningfully, unlocking the potential of personalization.

SQL or Structured Query Language is a language designed to manage and retrieve information from relational database management systems. One of its main characteristics is the handling of algebra and relational calculus to perform queries in order to retrieve, easily, information from databases, as well as make changes to them.