With these two tools you can carry out spectacular processes and leave them ready to work on their own.
Both are combined many times, in some cases with Automation Studio you can do the whole process, but it is very common to start processes with one and finish with Journey Builder.
Allows 1to1 actions and trigger actions based on user activities.
It is one more tool for file and data processing and mass mailing.
If you want to get the most out of Marketing Cloud you will need to master these two areas, it is true that they need technical aspects and we can help you in all these aspects, from strategies, through the creation of content-creativities and ending in development. than necessary with the Marketing Cloud API.